Managing a growing collection of digital assets – such as images, videos, logos, brand assets, campaign assets, templates, documents, and other multimedia content – can be a daunting challenge in today's fast-paced digital landscape.
Digital Asset Management, also known by the acronym DAM, provides a centralised solution that organises and stores these assets, optimises them for search, and can include permissions to manage usage across your organisation.
By implementing a DAM platform and embedding its use into your organisation, you can ensure that your organisation's valuable digital content is always at your team's fingertips.
The possibilities include streamlining workflows, enhancing collaboration, managing asset use risk and digital rights (such as licenses and copyright), managing permissions, integrating with other platforms (such as a CMS), and time-savings by supporting staff to self-serve assets as required.
A Digital Asset Management platform (DAM) is a database designed specifically for the central storage, search and distribution of digital assets.
A DAM can:
creates transparency of assets available across an organisation and facilitates complex permission workflows
assist with the governance of an organisation’s brand, providing staff with easy access to high-quality on-brand assets
create cost efficiencies by reusing assets and tracking asset use
create time efficiencies for staff searching and sourcing appropriate assets
integrate directly with other software such as Microsoft and Adobe as well as across your MarTech stack such as social media, website CMS, eDMs, and work management to streamline workflows.
Haelio Connect can step you through the possibilities of a DAM to meet your business requirements and goals.
Streamline access to your organisation's digital files
Create transparency over your organisation's digital assets
Create efficiencies, streamline and automate sourcing, downloading and sharing your organisation's digital assets
Mitigate risk such as breaching copyright, asset usage requirements, and talent consent limitations
Use reporting opportunities within the DAM help you understand what assets your staff use and those they don't
Haelio Connect can help you understand the opportunities available by implementing a DAM or reworking your current DAM.
The Digital Asset Management vendor market is a growing industry, with a range of vendors offering price points and opportunities for a wide range of requirements, no matter the size of your organisation.
Haelio Connect can work with you to understand your business goals and DAM functionality requirements to solve your business problems. We can assist you in prioritising these, and recommend vendors who sit at the cross-section of your needs, ongoing support and budget range.
With organisations using various software and work processes to streamline their workflows, integrating your DAM into these is paramount.
Most DAM vendors offer options to integrate directly into Microsoft, Adobe, and standard CMS applications and offer the possibility of building custom API integrations to meet your business goals.
For example, integrations such as Adobe and Microsoft can allow users to directly access and use assets from the DAM within the application they are already working in, saving time when logging into the DAM and downloading the files they wish to use.
Haelio Connect can work with you to understand your business and digital asset goals beyond DAM platform requirements. Ensure you have the most appropriate DAM for your integration needs now and into the future.
Implementing a DAM isn't a set-and-forget exercise. It requires ongoing maintenance, management, governance, and plans to promote system uptake and forward planning for growth and system evolution over time.
Haelio Connect can advise and assist in setting up a DAM governance and management plan along with internal team/organisation change management needs that may arise from implementing a new system to manage your digital assets.
Book your complimentary 20 minute chat about how Haelio Connect can help you achieve your organisation’s Digital Asset Management goals!