Your team is struggling to find the right assets quickly
You don’t have a consistent system for saving assets
Your digital files are a mess, and you’re feeling overwhelmed trying to organise them
There are multiple versions of the same file e.g "Logo-FINAL.eps", "final-logo-3.eps" "Logo-FINAL-use this one.png"
You’re facing challenges in maintaining brand consistency
You dream of being able to use keywords or natural language to locate relevant assets quickly
Your organisation has a Digital Asset Management system, but it’s poorly managed and not consistently used or understood
With over ten years of experience setting up, managing, and maintaining DAM platforms, I have first-hand knowledge of the importance of understanding how to set up a well-managed DAM, and the transformative impact this can have on access to an organisation’s digital content.
In our beginner-friendly course, you'll learn:
What a DAM is and why it’s critical for efficient asset management
Types of digital assets you could be managing with a DAM
The key benefits of implementing a DAM system
How to develop a taxonomy and working with metadata to enhance asset searchability and accessibility
Common challenges in DAM adoption and how to overcome them
Ways to calculate DAM ROI to present to your team and management
Best practices for Digital Asset Management and more!
The course includes eight online self-guided modules, including recorded lessons, activities, templates, and practical resources.
You work through the material at your own pace AND you can access the course materials for 6-months.
You'll receive:
Expert Guidance: Learn from a consultant with years of experience in helping enterprise organisations, universities, and government agencies optimise their DAM systems.
Actionable tips: Understand how organisations like yours have streamlined their workflows, saved time, and enhanced brand consistency through DAM.
Practical Resources: Gain access to exclusive worksheets, templates, and checklists to guide your implementation process.
6-months access: Revisit course material as needed.
By the end of the course, you’ll understand the possibilities of a well-implemented DAM and have the tools to begin streamlining your workflows and maximising productivity.
BONUS: After you complete the modules, you can book a 20-minute question-and-answer call with Madeline. During this call, we can discuss your current Digital Asset Management challenges, answer questions about DAM, and determine your best next steps.
This course provides a comprehensive introduction to how DAM systems can help to support marketing efforts by centralising assets and improving efficiency.
This course is ideal if you’re working in Design, Brand, Marketing, Campaigns, Content or Production and:
A DAM is something you would like to propose to your organisation.
You've been asked to implement or improve an existing DAM for your organisation.
You’re in a role where using or managing a DAM is part of your daily tasks.
You want to understand how to prove an ROI on your DAM management.
This course is vendor-agnostic; we won’t discuss any specific DAM products, but you will be equipped with the essential elements of managing a DAM no matter the vendor – introducing you to everything from taxonomy and metadata to permissions, governance, change management, resourcing, and how to overcome common DAM challenges.