Digital asset management consultancy for marketing and brand teams
Haelio Connect helps marketing and brand teams choose, implement, and optimise DAM platforms to ensure they are easy to use, support your needs, and are built for lasting adoption, whether you're starting from scratch or fixing one that's underperforming.
Academic institutions
Government and agencies
Enterprise companies
Not-for-profit organisations
SME ORGANISATIONS
Independent, unbiased guidance to help you understand and build a system aligned with your DAM requirements.
Structured onboarding, role-based training, and change management that drives adoption.
Governance, taxonomy, and configuration optimisation to prevent your DAM from becoming another digital dumping ground.
You invested in a DAM to centralise assets, speed up workflows, and protect your brand.
But over time, content has become harder to find, adoption has stalled, and teams have begun drifting back to using shared drives and sourcing assets via Teams/Slack messages.
Every month without a well-functioning DAM is time and money spent recreating assets that already exist, answering questions that metadata should answer, growing risk of asset misuse, and managing workarounds that shouldn't exist.
You need a DAM specialist who understands the complexity behind stakeholder alignment, taxonomy design, and the adoption challenges that often emerge after launch.
HAELIO CONNECT HAS SUPPORTED THESE AND OTHER CLIENTS ON THEIR DAM JOURNEY
A review of your DAM's structure, workflows, metadata, governance, and adoption, identifying what's limiting its value and delivering a prioritised roadmap for improvement.
Vendor-agnostic DAM implementation guidance – helping you configure, migrate, and launch a new DAM with confidence.
Governance frameworks to keep your DAM consistent, compliant, and scalable as your team and needs grow.
Custom metadata frameworks, controlled vocabularies, and structured taxonomies designed around how your organisation works, so assets are organised, searchable, and support your team’s needs.
Role-based training, adoption and change management strategies your team can implement from day one.
A comprehensive introduction to DAM Professional Development course, designed for those who are new to managing, owning or supporting a Digital Asset Management platform.
Take the free DAM Health Check, a practical checklist covering six areas: asset organisation, searchability, governance, metadata, workflows, and adoption. You'll come away with a clearer picture of where your DAM challenges sit and where you could focus improvement efforts.
Madeline Bowser | DAM Consultant
With over 20 years of experience in brand management & identity, communications, content development, marketing, leading creative teams and implementing and managing DAMs, I bring a wealth of expertise to every project.
For the past four years, I've specialised in Digital Asset Management (DAM), helping organisations effectively plan, implement, and optimise their DAM, whilst considering the broader organisational and marketing ecosystem.
As an independent consultant, my recommendations are shaped by what's right for your organisation.
I take the time to understand your needs, to consult and advise across the areas that matter most to you. This could mean running stakeholder workshops to understand your DAM requirements, building a taxonomy to support your goals, managing vendor liaisons, developing governance, managing configuration and integrations, training, or change management.
Book a free Digital Asset Management consultation, and let's talk about what's currently not working in your Digital Asset Management!